Aging-It's Not Just Face ValueAging skin is commonly associated with the face, but research demonstrates that skin on the hands, chest and legs also contributes to overall perceived age. P&G Beauty & Grooming researchers are using new technologies to develop formulas that address anti-aging for the entire body. 
The Sustainable Approach to SustainabilityScientists monitor the entire life cycle of P&G Beauty & Grooming products to systematically assess their environmental impact. 
The Science of Male GroomingFor men who struggle with Pseudofolliculitis barbae (PFB), a common skin condition characterized by skin lesions, P&G Beauty & Grooming scientists confirm that shaving with a multi-blade razor does not hurt and may even help men with this condition. .JPG)
New Color Chemistry Improves Hair QualityThe first major hair color chemistry innovation in nearly 50 years, amino glycine delivers vibrant color with reduced fiber damage. 
Dandruff Mysteries RevealedSequencing of the dandruff genome expands the potential range of dandruff treatments.
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Up For Discussion
Shaping an Alternative World without Animal Testing
P&G Beauty & Grooming passionately believes that ending animal testing is a benefit for consumers, animal welfare and industries. P&G Beauty & Grooming has invested more than $250 million to develop more than 50 non-animal alternative testing methods. We have made enormous progress in assessing safety with alternatives:
- We stopped animal testing of cosmetic products a decade ago - globally; years before this was mandated in the E.U.
- By continuing to innovate, we are able to assess acute effects of new ingredients with alternatives only - globally, not just in the E.U. where this was mandated.
- Today, more than 99% of our safety assessments are done with alternatives!
We are committed to continuing our key contributions in research to develop non-animal alternative methods which will ultimately permit the elimination of animal testing. Read more about our ongoing efforts, joining forces with our partners in industry, academia and global regulators. Read more »
Research and Development
Skin's Texture Influences Perception of Beauty
It is hypothesized that low contrast and brightness are key optical parameters of attractive, healthy skin and that color is as important as topography in affecting these endpoints. Skin color distribution, therefore, is potentially an important visual cue of human health and beauty. To observe this, Drs. Matts, Fink and Grammar recently lead a study observing the single-variable contribution of skin color distribution in the perception of age and attractiveness. Learn more»
Giving Back
A Primary Lesson: Effective Hand Washing
Diarrheal and respiratory diseases cause 3.5 million deaths a year among children in developing countries. So P&G Beauty & Grooming sought to study the effects of proper hand washing on reducing the incidence of disease. A school-based hand washing program for elementary students was evaluated to determine if such an intervention could reduce illness and absenteeism rates in both students. This program also sought to evaluate if there was a change in attitude and behavior among these students about hand washing frequency. Learn more »