Chapter 7 - The Science of Styling - Long Lasting Volume
Chapter Written by:
Dianna Kenneally, Physique Senior Scientist Dr. John Gray, International Board of the Oxford Hair Foundation Featuring Commentary by Danilo, Celebrity Hairstylist
About the Authors
Dianna Kenneally, Physique Senior Scientist, is regarded as an expert in her field. With 19 years of experience at P&G in the research and development division, Dianna continues to be involved in the development of a wide range of hair care products, including Physique. Dianna's ongoing research on new styling products, including tracking product trends, keeps Physique at the forefront of innovative hair care technologies. Her expertise spans both beauty and hair care. With twelve years of experience in beauty care and nine years exclusively in hair care, Dianna's research has played a key role in the development of a variety of P&G products. After receiving her degree in Chemical Engineering from Case Institute of Technology at Case Western Reserve University, Dianna earned her MBA from Xavier University in Cincinnati.
Dr. John Gray is a member of the International Board of the Oxford Hair Foundation. He received his medical degree in London and pursued a career in General Practice. He is a Medical Advisor to Procter & Gamble and is a member of the European and American Hair Research Societies and the Royal Society of Medicine. Dr. Gray has published three books on hair and hair care, including The World of Hair, and is especially interested in human hair diversity and its origins. He has lectured widely on the subject of hair health to doctors and hairstylists around the world.
Danilo is a well-known hair stylist to the beauty, fashion and celebrity worlds. For the past 15 years, whether behind the scenes at a runway show, on location at a music video, or touring with No Doubt, Danilo has consistently created unique and unforgettable hairstyles. Danilo has many celebrity and trend-setting music industry clients. Most recently Danilo was the lead stylist for the Vogue/VH1 Fashion Awards. Danilo has been the Physique celebrity stylist since it's launch in 2000. His styling advice is featured in many Beauty Magazines and on Physique.com.
Introduction
Around the world, creating long-lasting volume is one of the most frequent reasons for styling hair. A thick, full head of hair is a sign of health and beauty. It can be used to help accent your best facial features and camouflage your worst. In fact, nearly 50% of women in North America and Europe alone are trying to create more volume and thickness when styling their hair1. In this report, you will learn the science behind voluminous hair and what you can do to make it last all day long, even if nature did not give it to you.
What is Long-Lasting Volume?
Specifically, consumers who are styling their hair for volume tell us they are looking for:2
When consumers have volume style failure, they typically see:3
