While the cosmetics industry regularly produces new products, makeup itself is anything but new. Since the dawn of time, women have applied a wide variety of products to enhance their appearance and improve their natural beauty. Click here to learn more about the history of makeup.
P&G Beauty & Grooming scientists have developed a Color Science model that combines the principles of chemistry, optics and psychology to create biology-based color products. Click here to learn more about how these principles are used to create truly natural-looking hair care, skin care and color cosmetic products, as well as the deliberate design of bold, hyper-real color technologies.Similar to the senses of taste and smell, color helps people understand the world around them. It is a perception, or the brain's response to data received by the visual systems. The color perception process combines instinctual behavior with learned attitudes, judgments or beliefs, which are often based on cultural traditions and personal experiences.
P&G Beauty & Grooming scientists are using their deep understanding of color science to develop hair color, cosmetic and skin care products that allow women to express different aspects of their personalities, adapt to various roles and ultimately control how they are perceived. Read on to learn more about the History of Makeup throughout time, P&G Beauty & Grooming's new Color Science model, and the Per-CVE study, which demonstrates for the first time that women can use makeup to control the way that they are perceived.