Aquaporins

Scientists have always recognized the importance of moving water in the body.  In fact, thousands of millions of water molecules per second pass through tissues and cells in your body. Until recently, the molecular machinery behind this process was unknown.

Breakthrough Nobel Prize-winning research has led to the discovery of aquaporins, micro-channels embedded in the skin cell walls underneath the skin's surface. Aquaporins are responsible for regulating the transport of water and other small solutes across plasma membranes, ultimately acting as pores within the walls of skin cells to keep skin moisturized and hydrated.

As a result of our enhanced understanding of dry skin physiology, P&G Beauty researchers are now able to create advanced skin formulations that use a variety of technologies to help channel and retain moisture where you need it most.