Aquacurrent Science: Moving Moisture Where It's Needed. 

Water is the universal solvent - central to life on earth and essential to overall health, beauty and wellness. While skin care and hair care products have traditionally focused on "locking-in" water moisture, the recent discovery of micro-channels underneath the skin's surface underscores the importance of releasing and channeling water to maintain healthy skin. The Nobel Prize-winning discovery of aquaporins, proteins consisting of tiny micro-channels embedded in the skin cell walls underneath the skin's surface, is providing scientists with a new and better target to retain and enhance moisture in the skin.

Aquacurrent Science, inspired by the discovery of aquaporins, is the basis of unique product formulations that utilize the natural properties of water to help move moisture where it's needed for the best possible results.  Click below to learn more about applications of this innovative science.

Aquaporins

Moving water throughout the body, aquaporins keep skin moisturized and hydrated. The understanding of aquaporins coupled with P&G Beauty research unleashes technologies that work to channel moisture where you need it. Learn more »

Mapping the Moisture in your Skin

A new molecular moisture mapping technique shows that moisturizers with niacinamide help optimize the concentration of water in the skin. Learn more »  

Niacinamide Improves Skin Barrier and Underlying Skin Hydration

Using skin lotion products containing niacinamide not only improves hydration of the epidermis; it also results in better hydration deep within the dermis by improving the health of the skin's natural moisture barrier. Learn more »

Water Physics Helps Hair Grow Long and Strong

The key to growing long and strong hair comes down to water physics.  Understanding the impact of moisture on hair strength when it is both wet and dry plays an important role in keeping hair healthy as it grows. Learn more »

The Antiperspirant Conundrum: Can a product that promises dryness also moisturize?

P&G Beauty researchers have developed unique "conditioning soft solid" formulas for antiperspirants that actually help improve the moisturization of underarm skin, which is considered to be among the thinnest and most delicate skin on the body. Learn more »

Body Lotion Technology Breaks the Dry Skin Cycle

A new body lotion technology has been proven to interrupt and reverse the cycle of dry skin.  The technology improves both the symptoms of dry skin and the function of the skin's own natural moisture barrier. Learn more »

Directing Water with Make-up

P&G Beauty scientists are applying Aquacurrent Science to cosmetic foundations to improve skin moisturization and health. Learn more »